Content Management Systems

Technically speaking, a content management systems (CMS) is the place where content including text, image, video and audio assets is stored and then used to publish that content to a front-end presentation layer like a website, mobile application or other device. These days, however, content management systems have grown to encompass much more than a one-dimensional content database and now serve as the central hub for driving digital transformation.

In choosing a content management system that will future-proof the business to deliver content on the channels customers are now using, all content publishers—whether media companies, brand storytellers or corporate communications teams—need to first focus on the back end. In this white paper, we explore:

  • Getting started quickly through an integration and migration-friendly approach
  • Adopting a CMS built to extend your existing business logic
  • Achieving ultimate front-end flexibility
From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
See the consequences associated with staying with a legacy CMS and learn how upgrading can boost your bottom line.
Learn what to watch for—and learn five ways you’ll benefit from an upgrade.
Learn how a modern CMS can be the digital tool you need to efficiently create your brand’s story—and measure its effectiveness.
To become a well-oiled publishing machine, your content management system (CMS) must be equipped to sustain this kind of volume.
Now you can replatform faster than the time it took for you to decide to redesign and relaunch your site—in less than six months.
Legacy CMS platforms diminish content value, have hidden costs and aren't flexible. Find out how to overcome them with an extensible content management system
Many enterprises feel limited by the inflexibility of their legacy web content management systems (WCM). Learn how to know if you need to make the switch.

Brightspot means no compromise

Our team's commitment to your success means we truly listen to your needs to build solutions that address your problems the right way and deliver results that move your business forward, every time.
Our API-first and framework-agnostic development platform allows you to use any business logic, any workflow, with any integrations to build custom solutions at speed and at scale.
This is your platform for life. The Brightspot Content Business Platform scales and extends to deliver on your digital priorities today and all your future content projects.
Publisher-informed and publisher-focused, the Brightspot platform is intuitive and built with content and editorial teams in mind. High-volume content is our specialty.
Brightspot is naturally multisite and multi-language, with an Assignment Desk tool to make content creation and collaboration easy.
Deploy a ready-to-build version of Brightspot that lets you launch your own dynamic digital experiences at astonishing speed.

Explore GO
With Brightspot's flexible architecture, you can go headless to power an API-first design, use our front-end framework—or do both.

Learn about headless CMS
Brightspot Content Business Platform is built to integrate, extend and enhance all your relevant important enterprise information.

Explore our integrations