Customer Success

Creating a harmonious newsroom for world-class journalists

Media CMS

Delivering up-to-date news, political analysis, and polished prose more quickly and easily than ever before.

By the numbers

90
Days; time it took to relaunch both sites

4
CMS platforms consolidated to 1
60K
Pieces of content migrated
5M
Readers served


The challenge

After working across multiple legacy systems just to publish a single article, MediaDC decided to migrate to a modern CMS to streamline their editorial processes, decrease dependence on IT, and cut costs.

Brightspot makes it possible for us to serve our audience with the information they crave faster and more easily than ever before.
DAVID LINDSEY, CHIEF DIGITAL OFFICER, MEDIADC


The Brightspot solution

After conducting an extensive audit of the sites, MediaDC redesigned and relaunched both digital properties on Brightspot Express in less than 90 days.


Project highlights include

  • The ability to manage two large editorial teams within one CMS with tailored roles and workflows that allow teams to establish guidelines and permissions that can be as specific or as broad as needed.
  • A robust set of publishing tools and an easy-to-use interface that have streamlined the publishing process, making it possible to deliver content faster and more efficiently.
  • More realistic ad impression metrics enabled through seamless third-party integrations with Chartbeat and Comscore.
Brightspot empowers MediaDC to deliver up-to-date news, political analysis and polished prose more quickly than ever before
MediaDC wanted to streamline their editorial processes, decrease dependence on IT and cut costs.
Brightspot brings two completely different operations into one unified CMS
MediaDC was able to consolidate all of their publishing operations into one system, set up customized workflows unique to each publication, and take over further development of the platform.

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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
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