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Content management systems

Technically speaking, a content management system (CMS) is the place where content including text, image, video and audio assets is stored and then used to publish that content to a front-end presentation layer like a website, mobile application or other device. These days, however, content management systems have grown to encompass much more than a one-dimensional content database and now serve as the central hub for driving digital transformation.
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Content management systems explained

What is a content management system?

As the name suggests, a content management system is a resource to manage content. It’s a software application that allows users to create, edit and produce digital content like web pages and blog posts.

What are the benefits of a CMS?

One of the key benefits of a content management system is the ease by which any team member can create and share content. After setting up the system, you will need little to no support from your IT department.

Who needs a content management system?

Content creators use the content management system as a single control panel to complete actions such as writing text or inserting pictures. A content management system can be used to run an entire website. Or it can connect through the back end to an existing web system.

How does a content management system work?

A content management system typically features two key components: the content management application and the content delivery application.


The content management component is where contributors write content and add media assets like images and videos. It's also where they organize elements like page templates that impact how the content is displayed on the front end. Typically, the content objects stored in your content management layer are stored in a database.



The content management application is also home to the workflows and templates that power the authoring and publishing experience. And once a content asset is published, it's where contributors make ongoing edits and updates.



The content delivery side is the layer that delivers the content to the presentation layer—often referred to as the front end. Content management systems, like Brightspot CMS, should be flexible enough to connect the CMS to any front end of choice.


The most common types of content management systems include traditional CMS, decoupled or headless CMS, or a hybrid-headless solution to suit each individual business’ needs (more on that below).
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