Solving complex content challenges: Is modular content the solution?
Lucy Collins | Senior Product Manager, Brightspot
Lots of organizations are struggling to overcome the challenges associated with delivering localized, personalized content across multiple distribution channels and in multiple languages.
When businesses organize their content into modules they can then create module variations for different audiences. The more content is broken down into smaller, reusable pieces the easier it gets for teams to manage it.
In our latest webinar, panelists Dylan Gang, Principal Product Manager at Brightspot and Lucy Collins, Senior Product Manager at Brightspot, explain how modular content can deliver transformational results in the face of these issues.
In this webinar, we examine the problems in play and talk through a number of case studies that show how they can be overcome.
Audiences are becoming more demanding about what they want from content. If you’re looking to improve the consistency, efficiency and convenience of your content management system, then then webinar has some valuable pointers.
If you want content management solutions that are flexible, swift and sophisticated then tune in to the recording and hear what our experts have to say.
At Brightspot, we’re engaging with our customers every day on this topic, specifically how the need to keep up with these increasingly more complex content challenges has impacted what they’re looking for in their CMS solutions.
Editorial and publishing ease of use is the umbrella to some of the top challenges we’ve found, which include:
- Too many external systems that add confusion and complexity
- Struggles with adaptive workflows and data modeling
- Inability to scale and duplication of effort across multiple units
In this training-style webinar, we dive deeper into these challenges and break down how they can be solved. We will also take a look at how modular content can be a solution, offering a way to repurpose content as well as track performance and usage across different endpoints.
With this knowledge at hand, content teams can do more with all of their valuable content assets while solving for even the most challenging digital-content needs.