Personalization

In today's digital economy, buyers expect personalization at every touch point. Brightspot CMS helps you create personalized content and grow your audience engagement.
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From highly localized content experiences that include translations and audience-specific variations, to deconstructing your content assets into small modular components for better re-use and efficiency, complex content challenges are solvable with the right publishing platform.
With more time of our everyday lives spent online, customers are pushing back against how data is collected and the ways it's used by digital marketers and advertisers. Find out here how brands and businesses can build trust with their audiences while continuing to aggregate meaningful data to improve and present the right digital experiences.
It’s no secret that personalized content goes a long way when connecting to your target audience. With the ultimate goal of having those connections converted into sales, one key component of personalizing the experience with your audience—and making that sale—is localized content.
Personalized digital experiences are more important than ever. If you can deliver a positive user experience—one that feels personal and customized—you keep and grow your audience.
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Lucy Collins, Senior Product Manager, Brightspot
I was surprised to see how easy it is to reach an audience that speaks 40 different languages. That would be an enormously complicated and expensive task using traditional language translation services, but advanced content management platforms like Brightspot bring language translation right in and bring a workflow to it so that it works easily.
Dion Hinchcliffe
Dion Hinchcliffe, VP and Principal Analyst, Constellation Research
Personalization strategies are evolving quickly. As customers spend more time online, they have matured in terms of their expectations. It used to be exciting if the subject line was personalized with our first name, but now we are way past that. We expect personalization to be omni-channel and to get consistent messaging right across all our interactions with a brand.
image of Brightspot employee Meredith Rodkey
Meredith Rodkey, Product VP, Brightspot
Here, we take a look at some of the powerful in-built personalization tools that enable Brightspot CMS users to create digital experiences tailored to an end user's individual interests.
Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
Audience segmentation is a tried-and-true marketing practice. And in today's digital-first world, it's one that has amplified potential with the technology, integrations and data available to bring the most relevant experiences and content to audiences wherever they happen to be—and on whatever device they happen to be on.
If you can offer personalized customer experiences, you’re much more likely to keep and grow your audience. Modular content can help you do just that. Find out more with these insights from our latest webinar on modular content.
One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.
Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
Today's company intranet is playing a bigger role in organizations, especially as remote work becomes more of the norm. Intranet personalization is critical as a way to engage your employees and embed this as your home for creating community and culture experiences.
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.

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