Content trends in 2022 and beyond
Cassandra Jowett, Senior Director of Marketing | PathFactory
Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar: Content Trends in 2022 and Beyond.
It takes a lot of content to make a really good, personalized experience and it is important to know that when you set out on that path because the moment you annoy somebody by not being aligned with their interests you may lose them.
To get a handle on the fast-flowing currents in the content market, we got some experienced industry experts around the table and canvassed views from Cassandra Jowett, Senior Director of Marketing at PathFactory, and Rob Irvine, VP of Content at Brightspot.
At a stroke, the pandemic changed the type of content audiences wanted and the way they consumed it. These changing dynamics had a massive impact on what resonated with customers in the digital space and the aftershocks will be felt for months and years to come.
How well have video, audio and written content assets performed in the past year and which will be most prevalent in the battle for people’s attention in 2022?
How do organizations earn the right to develop deeper relationships with online visitors? What’s the best way to strike up and cement these relationships when there are so many distractions for audiences? What sort of metrics should you consider when measuring content performance?
If you’re interested in finding out the answers to these questions and getting the inside track on the content trends of 2022, then listen to the webinar today.