The GenAI effect: Cracking the multi-channel code at scale
On-demand webinar featuring Brightspot & brain.one
Webinar details
Speakers
John Ragsdale | VP, TSIA
Chris Smith | Principal Product Manager, Brightspot
Thoryn Stephens | Founder & CEO, brain.one
Chris Smith | Principal Product Manager, Brightspot
Thoryn Stephens | Founder & CEO, brain.one
Who should watch
Communications, editorial, marketing, tech and digital leads who are seeking to align their technology selection with their business' unique situation.

In an era where AI is no longer a novelty in the digital realm, the rise of generative AI (GenAI) signals a significant shift with far-reaching impacts on daily workflows and business operations everywhere. How can organizations keep up?
Download the on-demand webinar to hear an illuminating discussion on how AI is impacting businesses everywhere! We discuss the intricacies of generative AI integration, as well as its key challenges, and actionable strategies for harnessing its potential in multi-channel content dissemination. Discover how your content management system (CMS) can serve as a pivotal tool in maximizing the benefits of AI within your digital content strategy.
Key topics covered include:
- Fundamental hurdles in generative AI implementation, with a special focus on content governance
- Real-world use cases of GenAI for enhancing both content creation and distribution processes
- How to leverage cutting-edge technology for seamless automated distribution across various channels
- Implementing human-in-the-loop (HITL) validation checkpoints to ensure content excellence
Watch the Webinar
Related webinars
In this webinar, learn more about what a CMS needs in order to drive your organization’s digital transformation now and in the future.
In this webinar, gain a developer’s perspective on the most essential CMS capabilities and how those capabilities map to your organization's needs.
In this webinar, we’ve invited DispatchHealth to discuss its journey with Brightspot and how the company was able to transform its digital approach in just 60 days.
Related resources
Explore today's emerging CMS trends, including AI automation and hybrid CMS architecture, to future-proof your business. Read on to hear our predications for what's next in the world of CMS.
Learn how CMS integrations can revolutionize your marketing efforts, unlocking synergy across platforms for enhanced efficiency and success. Discover proven strategies to seamlessly integrate your CMS with other systems and propel your business forward.
David Habib, Brightspot's Chief Privacy & Security Officer, offers best practices and proven strategies, as well as pitfalls to avoid when configuring user and role management capabilities in your CMS.