How personalized customer experiences demand omnichannel strategies with modular content
In today's digital world, meeting your customers where they're at—and the devices they're on—is more important than ever.
If you can connect quickly and authentically though personalized messaging, the chances are much higher that you will engage your audience as well as attract new visitors to product, services and brand.
This is where modular content comes into play.
At its simplest, modular content means content reuse. Modular content lets you create content once and publish it across multiple channels, endpoints and wherever you need your content to be consumed.
Where modular content and segmentation really fit together is that—the modular content acts as a central repository, a single source of truth—that teams can leverage to deliver custom messages to specific audiences. Truly it comes down to creating content once, then publishing it everywhere.
In this hour-long webinar, hosted by CMSWire, join Meredith Rodkey, SVP Platform Product Management & Solutions at Brightspot for a detailed look at what modular content is and how it is designed to improve content operations and deliver content personalization at scale.
Through our experiences working with some of the world’s largest brands, we'll also highlight several uses where modular content as amplified marketing success across a number of different industry categories.
In this webinar you’ll learn how to:
- The fundamentals of modular content and how modular content and segmentation go hand-in-hand
- Modular content use case examples from the life sciences, educational space and for large global brands
- How Brightspot’s modular content capabilities help organizations scale personalized experiences