A Brightspot Case Study

Empowering the Evolution from Print to Digital-First Publishing

Hanley Wood Construction CMS

Delivering sponsored and targeted content packages across 22 distinct sites with a singular, powerful content management system.

The Challenge: To successfully expand into a robust digital-first company, Hanley Wood needed a flexible platform that could reshape its legacy print-publishing workflows enabling them to deliver great digital experiences, while creating efficient editorial workflows for over 80 editors.

Construction Management CMS Example

The Brightspot: Brightspot enables Hanley Wood to manage their diverse portfolio from a single authoring point, scale content efforts, and eliminate editorial pain points. Project highlights include:

  • Tailored workflows, real-time preview capabilities, centralized media galleries, image editing, editorial feed curation, email newsletter management, and real-time analytics and reporting that have increased editorial efficiency and decreased publishing times—resulting in significant cost savings.
  • Sponsored content and targeted content packages that have opened up new ad product and revenue opportunities.
  • The ability to deploy and use content rapidly while selectively pushing stories to print production through a single interface.
Construction Content Management Software

Since implementing Brightspot, Hanley Wood has reduced its reliance on additional SaaS solutions, significantly reducing operating costs and increasing overall efficiency.

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