Delivering sponsored and targeted content packages across 22 distinct sites with a singular, powerful content management system.
The Challenge: To successfully expand into a robust digital-first company, Hanley Wood needed a flexible platform that could reshape its legacy print-publishing workflows, enabling it to deliver great digital experiences and create efficient editorial workflows for over 80 editors.
The Brightspot Solution: Brightspot enables Hanley Wood to manage its diverse portfolio from a single authoring point, scale content efforts, and eliminate editorial pain points. Project highlights include:
- Tailored workflows, real-time preview capabilities, centralized media galleries, image editing, editorial feed curation, email newsletter management, and real-time analytics and reporting that have increased editorial efficiency and decreased publishing times, resulting in significant cost savings.
- Sponsored content and targeted content packages that have opened up new ad product and revenue opportunities.
- The ability to deploy and use content rapidly while selectively pushing stories to print production through a single interface.
Since implementing Brightspot, Hanley Wood has reduced its reliance on additional SaaS solutions, significantly reducing operating costs and increasing overall efficiency.