Customer Success

Empowering the evolution from print to digital-first publishing

Hanley Wood Construction CMS

Delivering sponsored and targeted content packages across 22 distinct sites with a singular, powerful content management system.

The Challenge: To successfully expand into a robust digital-first company, Hanley Wood needed a flexible platform that could reshape its legacy print-publishing workflows, enabling it to deliver great digital experiences and create efficient editorial workflows for over 80 editors.

Construction Management CMS Example

The Brightspot Solution: Brightspot enables Hanley Wood to manage its diverse portfolio from a single authoring point, scale content efforts, and eliminate editorial pain points. Project highlights include:

  • Tailored workflows, real-time preview capabilities, centralized media galleries, image editing, editorial feed curation, email newsletter management, and real-time analytics and reporting that have increased editorial efficiency and decreased publishing times, resulting in significant cost savings.
  • Sponsored content and targeted content packages that have opened up new ad product and revenue opportunities.
  • The ability to deploy and use content rapidly while selectively pushing stories to print production through a single interface.
Construction Content Management Software

Since implementing Brightspot, Hanley Wood has reduced its reliance on additional SaaS solutions, significantly reducing operating costs and increasing overall efficiency.

Share

Related resources

Chris Smith
By  Chris Smith
November 08, 2019
Print publishing is still significant for newsrooms, but it presents challenges in a digital age. That's why we integrated Adobe InDesign with Brightspot.
2 Min Read
By  Brightspot Staff
November 06, 2020
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
6 Min Read
By  Brightspot Staff
July 15, 2020
Designed to accelerate digital transformation by consolidating multiple publications into a single instance.
2 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.

More Brightspot Case Studies

By  Brightspot Staff
July 27, 2018
In just five months, Brightspot empowered the editorial team at U.S. News and World Report to develop, publish and syndicate content more easily than ever.
1 Min Read
By  Brightspot Staff
July 27, 2018
Arizent was able to increase engagement with its professional communities and unlock new growth and development opportunities. Learn how they did it.
2 Min Read
By  Brightspot Staff
July 27, 2018
Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio to millions of Hispanic Americans.
1 Min Read