Delivering sponsored and targeted content packages for Zonda across over 20 distinct sites with a singular, powerful content management system.
Editor's Note: In October 2020, Hanley Wood announced it would be operating under the new brand name of Zonda. This case study has been updated to reflect the rebranding.
The Zonda Challenge
To successfully expand into a robust digital-first company, Zonda needed a flexible platform that could reshape its legacy print-publishing workflows, enabling it to deliver great digital experiences and create efficient editorial workflows for over 80 editors.
The Brightspot solution for Zonda
Brightspot enables Zonda to manage its diverse portfolio from a single authoring point, scale content efforts, and eliminate editorial pain points. Project highlights include:
- Tailored workflows, real-time preview capabilities, centralized media galleries, image editing, editorial feed curation, email newsletter management, and real-time analytics and reporting that have increased editorial efficiency and decreased publishing times, resulting in significant cost savings.
- Sponsored content and targeted content packages that have opened up new ad product and revenue opportunities.
- The ability to deploy and use content rapidly while selectively pushing stories to print production through a single interface.
Since implementing Brightspot, Zonda has reduced its reliance on additional SaaS solutions, significantly reducing operating costs and increasing overall efficiency.