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Brightspot Blog
Brightspot Staff
By Brightspot Staff
April 17, 2019
Leading publishers are taking an omnichannel approach to content distribution and using deep personalization to grow loyalty and unlock new revenue streams. It’s a strategy that’s wildly successful—but it’s not without its challenges.
Brightspot Staff
By Brightspot Staff
April 15, 2019
In a recent survey of content creators, more than 40% of respondents reported using artificial intelligence. Are you familiar with the latest ways to use this powerful tool to help your team work more efficiently and create more compelling content for your audience?
Brightspot Staff
By Brightspot Staff
April 12, 2019
A modern CMS is the heart of your digital experience platform. When you’re in the market for a new one, keep publishers, developers and IT administrators happy by considering the criteria we’ve outlined.
Brightspot Staff
By Brightspot Staff
April 10, 2019
A headless CMS can be an excellent way to support multiple channels with maximum flexibility, but it also has some limitations. Would a hybrid solution be better for your business? We outline the pros and cons of each architecture style.
Brightspot Staff
By Brightspot Staff
April 08, 2019
In the market for a new CMS? From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
Brightspot Staff
By Brightspot Staff
April 05, 2019
Are you getting the most efficient, engaged, cost-effective, customer-driven traffic to your site? We’ll walk you through the consequences associated with staying with a legacy CMS and discuss how upgrading can boost your bottom line.
Brightspot Blog