CMS resources

graphic illustration depicting CMS benefits of Brightspot vs. WordPress VIP

CMS selection guide: Compare the best CMS platforms

Brightspot vs. WordPress VIP: Which CMS is right for your organization?

Discover why leading global brands are choosing Brightspot over WordPress VIP. Benefit from extensible architecture, easy customization, advanced publishing capabilities, managed services and cost-effectiveness. Say goodbye to developer reliance, security concerns and hidden expenses with WordPress.

graphic illustrating the differences between Brightspot CMS and Acquia

CMS selection guide: Compare the best CMS platforms

Brightspot vs. Acquia: Which CMS is right for your organization?

Deliver enterprise digital experiences with greater speed, flexibility, and editorial control, without the complexity and overhead that come with Acquia’s Drupal-based platform. See what makes Brightspot the leading alternative to Acquia CMS.

graphic illustration depicting CMS benefits of Brightspot vs. ArcXP

CMS selection guide: Compare the best CMS platforms

Brightspot vs. Arc XP: Which CMS is right for your organization?

Discover why leading global brands are choosing Brightspot over WordPress VIP. Benefit from extensible architecture, easy customization, advanced publishing capabilities, managed services and cost-effectiveness. Say goodbye to developer reliance, security concerns and hidden expenses with WordPress.

News

What’s new in Brightspot: Spring 2026

Three new capabilities arrived in Brightspot this spring, each targeting a different layer of how content teams work — from the AI agents acting on your content, to the browser your editors use every day, to the moment a new hire opens the CMS for the first time.

graphic illustrating the differences between headless CMS architecture and hybrid CMS architecture

CMS insights

Hybrid vs. headless CMS: What’s the difference — and how to make the smart architecture choice

Choosing between a headless and hybrid CMS is no longer just a technical decision. It’s a strategic one that shapes how fast your teams can move and how well your digital experiences scale. Understanding the tradeoffs between flexibility, speed and long-term adaptability is essential to selecting an architecture that won’t hold your organization back.

graphic depicting website features and capabilities needed for digital success for new zero-click search landscape

Digital trends

From clicks to citations: How brands should adapt to the new reality of search

Search is no longer just about rankings and clicks. As AI answers reshape how people discover information, brands must shift from optimizing for traffic to earning citations, trust and visibility across the web.

graphic depicting digital platform features that are essential for manufacturing industry success

Content insights

How product content operations power manufacturing growth

For manufacturers, digital visibility increasingly depends on the strength of their product content operations. When product data is structured, centralized and accessible, companies can create better digital experiences that help buyers research independently and evaluate suppliers with confidence.

Downloads

E-book: The missing layer in manufacturing digital transformation

Get real industry perspective on how companies are using CMS platforms to accelerate time-to-market, streamline workflows and consolidate tools — all while supporting powerful digital experiences.

Diagram of Brightspot architecture with MCP Server as a second circular band around central hub with label, "Model Context Protocol" and logos for 3rd party systems to demonstrate how agents can connect to multiple data sources and Brightspot CMS.

Technology insights

What agentic AI means for content teams

The shift from AI that assists to AI that participates is underway. Governance is what makes it practical.

graphic depicting emerging content including AI creation & governance and CMS publishing tools

Downloads

E-book: 2026 content trends

Discover the top content trends of 2026. Learn how leading organizations are moving beyond content volume to build flexible, orchestrated operations with responsible AI.

Digital trends

2026 content trends: From acceleration to orchestration

Explore today’s emerging CMS trends, including AI automation and hybrid CMS architecture, to future-proof your business. Read on to hear our predictions for what’s next in the world of CMS.

illustration depicting a headless CMS diagram workflow for content delivery

Technology insights

How headless-first thinking can lead to a CMS hangover

Headless and composable architectures were meant to simplify digital operations. In practice, they often expose a deeper problem: technology decisions made without organizational design.

A graphic demonstrating the CMS architecture landscape

Downloads

The 2026 guide to modern CMS architecture

If headless promised freedom but delivered complexity, you’re not alone. This e-book shows how leading teams close the governance gap and balance composability with the realities of day-to-day content operations.

illustration depicting essential CMS features and integrations for manufacturing website

Marketing insights

Reimagining the manufacturer’s website as a revenue driver

Your website isn’t just where buyers learn about you anymore — it’s where they decide whether you’re worth a conversation. In 2026, connected content and the right CMS turn that decision into real pipeline.

illustration depicting facets of CMS features that support content and website governance

CMS insights

CMS governance models that work: How technical leaders can build structures that scale

Turn governance from a bottleneck into a CMS advantage with these four practical steps, which will protect your brand and unlock faster publishing at scale.

cover image of Forrester's 2025 CMS buyer's guide

Downloads

Forrester: CMS buyer’s guide

Get real industry perspective on how companies are using CMS platforms to accelerate time-to-market, streamline workflows and consolidate tools — all while supporting powerful digital experiences.

illustration depicting components of a website that can benefit from modular content

Marketing insights

Atomizing content for better ROI: The power of modular content in CMS

Learn why atomizing content is essential for scalable, personalized marketing. Save time, reach more channels and boost ROI with modular content workflows.

illustration depicting various facets that are involved in a website content audit including technical performance, traffic analysis and user experience research

Content insights

How to use content and experience audits to unearth hidden opportunities on your website

When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project — and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.

graphic illustrating top CMS features for media publishing including AI workflow tools, content types and editing capabilities

CMS insights

Top reasons why publishers love Brightspot

Brightspot gives publishers the speed, flexibility and control they need to keep up with today’s nonstop news cycle. From faster workflows to powerful integrations, it’s built to help teams publish smarter and adapt quickly as audience expectations evolve.

graphic depicting AI content creation features that are accelerating content workflows and efficiency for content teams

Content insights

How AI is transforming content workflows

AI now blends into content workflows, helping teams move faster without losing control. Hear from Brightspot experts about adoting AI effectively.

graphic illustrating important digital features to measure content performance in age of AI

Content insights

Rethinking content ROI in the age of AI

AI and human-created content can work together. Use AI to enhance workflows, personalize messaging and expand reach while maintaining your brand voice. Get more expert-led insights here.

illustration depicting important digital platform capabilities for higher education organizations

Digital trends

The new digital campus: How universities are reinventing experiences in higher education

Higher education is under pressure to deliver seamless, student-first digital experiences that rival the best of the private sector. Institutions like Brigham Young Unversity, the University of Exeter and Kent State University are proving that transformation is possible by blending governance, technology and culture.

illustration depicting new website security threats including hacks, DDoS attacks and phishing

Technology insights

Fortifying against the new threat landscape: Three security risks every organization must confront

Brightspot’s Chief Information Officer, David Habib, warns that insider threats, content misuse and DDoS attacks are escalating faster than most organizations realize. His insights show why layered defenses and zero-trust practices are now essential.

graphic depicting A/B testing and experimentation capabilities available in Brightspot CMS

Marketing insights

Why experimentation belongs in your CMS

A/B testing is the first step toward delivering personalized experiences at scale, enabling teams to understand what resonates with every audience segment. Find out here how Brightspot CMS enables content teams to run A/B tests quickly, track results in one place and optimize campaigns with confidence.

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Gartner research

Gartner® report: How CMOs can use generative AI for personalization in B2B demand generation

We all know personalization drives B2B growth, but scaling it can be a struggle. Discover why embracing AI is essential to achieve smarter segmentation, lead scoring, next best actions and content development.

Graphic showing an example of a notification in a 3rd party tool, such as Slack, along with statuses such as Draft, In Workflow, Revision, and Scheduled.

Marketing insights

Streamlining content creation and management with CMS

Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels.

graphic depicting AI capabilities being used for web development

Technology insights

Our approach to AI in development

At Brightspot, we are thoughtfully integrating AI into our development process, taking an iterative approach that unlocks real value while reducing risks and unintended consequences.

promo graphic illustrating best CMS capabilities for manufacturing companies

CMS insights

What manufacturers should expect from a modern CMS

Manufacturers face rising pressure to deliver accurate, localized and compliant content across complex product lines and global markets. A modern CMS isn’t just helpful, it’s mission-critical.

image showing F1 sports website features and digital capabilities

Digital trends

The changing face of sports fandom: From the sidelines to social streams

Sports fandom now lives on social feeds, brand collabs and behind-the-scenes clips. Here’s a look at how sports teams and businesses can keep up and meet fans at their preferred digital watering holes.

graphic illustration depicting important web accessibility features inclugin headings, alt tags and color contrast

Digital trends

The Brightspot approach to web accessibility

Brightspot integrates accessibility throughout its CMS platform and delivery processes. The focus spans design, development, content creation and QA, ensuring inclusive digital experiences from the ground up.

CMS resources

Dive into our resource hub for CMS architecture insights, digital marketing trends, customer success stories, Brightspot updates, downloads and more.

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