The new age of content management
Over the past few years—as digital transformation came to the forefront and forced businesses to move faster than ever—content management took on a new meaning.
And, with the profusion of new digital channels through which to engage consumers—from chatbots and voice assistants to social media—content management naturally had to take on a new definition beyond the web. But content is not dying. Quite the opposite.
At Brightspot, we wholeheartedly believe that every business is now a content business. One of the biggest shifts we’ve seen over the past few years is that it’s no longer just publishers and media companies who use content to drive revenue—everyone from eCommerce companies to B2B brands are putting content at the center of their strategy in order to reach customers in new ways.
At the heart of this opportunity sits an extensible and adaptable solution as the hub of all your content, data, integrations and more. This white paper looks at the changing digital landscape and help you discover what’s needed for today’s best content business platforms, including:
- How content management has changed
- How digital-first content businesses are structured today
- What’s next for the future of content management