Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
The word processing-like experience of Brightspot’s rich text editor (RTE) empowers content creators to draft, edit, publish and repurpose content more efficiently than ever.
Held in February in Austin, Texas, Constellation Research’s Ambient Experience Summit (AXS) assembled an international set of content and marketing executives, including Brightspot’s Chief Marketing Officer, Adri Nowell. Read on to discover some of the highlights from this year's AXS gathering.
Over-the-top (OTT) distribution for your audio and video content is now an integral part of the digital content experience, and publishers need a platform like Brightspot that considers OTT video and audio integration as part of the core publishing system.
Brightspot recently had the opportunity to attend Content Marketing World. Here's our wrap-up of the three-day event, which covered topics including AI, content orchestration and workflows, brand storytelling and more.
The pandemic has kept people away from their workplaces and put a squeeze on both the formal and informal interactions they have with colleagues. The change has increased the importance of corporate communications and the essential role they play in fostering employee connections.
Harness the power of voice with audio content management solutions. Easily create, manage and distribute engaging audio content using a user-friendly CMS.
Want to build a killer content strategy for your business? Look no further than these five essential steps: figure out who your audience is, create content that they'll love, use the right tools, measure your success and then tweak your approach as needed. And if you want to make the process even smoother, consider using Brightspot CMS—it's a platform that can help you streamline your content and meet all of your marketing goals.
Discover how top marketers leverage storytelling to drive engagement and results. Explore proven strategies from industry experts in the modern age of storytelling.
Community-focused content is an essential aspect of digital communication that businesses need to engage with. To establish transparency and trust, as well as deeper purpose and authenticity, companies must communicate their values, their stance on corporate social responsibility and their contributions to local communities.
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).