Staying cool when web traffic heats up
Webinar featuring: NBC Sports & Forrester
Roundtable details
Speakers
Ben London | Director, Customer Engagements, Brightspot
Philippe Sabourault | Product Manager, Digital Partnerships, NBC Sports
Kate Leggett | Analyst, Forrester
Philippe Sabourault | Product Manager, Digital Partnerships, NBC Sports
Kate Leggett | Analyst, Forrester
Who should download
Communications, editorial, marketing, tech and digital leads, who are seeking to align their technology selection with their business's unique situation.

Media companies like NBC Sports face the pressure of high-demand digital events with huge traffic spikes. This is when it’s most important to deliver a consistent, on-brand and delightful customer experience—and your CMS can make or break that experience.
Download the on-demand webinar to learn how you can deliver quality customer experiences during events on a national and even global scale.
In it, we discuss:
- What it’s like before, during and after high-demand events like the PGA Championship, Ryder Cup and a variety of other events.
- How to handle huge influxes of traffic without interrupting the customer experience.
- How to use your CMS to consistently deliver high-quality content during traffic spikes.
Related webinars
In this webinar, learn how to win in today's highly competitive SEO landscape and remain compliant with Google's updates.
Join TSIA's John Ragsdale, Brightpot's Christopher Smith and Thoryn Stephens from brain.one for a discussion on AI's impact on businesses, generative AI integration and strategies for multi-channel content dissemination.
In this webinar, experts will present real-world examples of successful companies that have embraced adaptability with success. Unlock the secrets to mastering the art of adaptability and learn how to navigate the ever-changing digital terrain with confidence.
Related resources
Discover why Brightspot is the best CMS for sports publishers, broadcasters and event organizers. From real-time updates to video highlights, see how it powers seamless coverage of 2025’s top sporting events.
Discover how AI-powered CMS tools can streamline content creation, automate workflows and deliver personalized experiences in news and publishing.
As media habits shift, the need for scalable CMS solutions becomes clear to stay competitive across channels. Find out here why digital transformation is vital for broadcasters in 2024.