Brightspot CMS case study: Scripps

The content management platform for broadcasting

Drive revenue and engagement in today's dynamic media landscape with Brightspot, the leading content management platform for broadcasting.

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The world's leading media outlets break the news with Brightspot

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Steve Malinchock
Vice President, Sales
Duncan MacBride
Director, Business Development
Delivering world-class editorial experiences for one of the nation’s largest broadcasters

Having outgrown its proprietary CMS, Scripps needed a solution to modernize its digital newsroom. Today, over 50 Scripps sites operate out of a single Brightspot instance.

Engage audiences across stations from one CMS

Publishing the news needs to be easy, fast and accessible — no matter where the story is happening. Brightspot empowers broadcasters to engage audiences across digital, print and syndication channels.
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Empower editorial teams
Empower technical and non-technical users to create, edit and publish with 100+ no-code content types. No developers needed.
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One plaform for every station
Share news, weather, traffic and sports across local station sites from one content hub
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Boost SEO with AI
Increase site traffic across local stations with AI-powered SEO features
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Manage content for all sites and stations
Create, edit and publish content across every site, local station, channel and device from one content management platform.

• Power all local station sites, assets and user roles from one CMS
• Optimize localized content at scale with built-in AI and SEO tools
• Create once, publish anywhere with 100+ modular content types
• Launch career and corporate sites from a unified platform

Power every site from one platform
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Press publish with ease and speed
Whether it's sharing the local news, election updates or live sports highlights, Brightspot empowers broadcasters to publish faster.

• Easy-to-use tools and interface make it simple for non-technical editorial users to create, edit and publish in minutes
• Streamline collaboration across stations with custom workflows, permissions and support for linear and digital CMS distribution
• Enhance content with AI-powered tools at your fingertips

Build custom workflows for your publishing process
Case Study: FORUM COMMUNICATIONS
Delivering digital transformation for a trusted publisher
Media publisher Forum Communications set out to transform the digital experience for both readers and newsrooms across its portfolio of 20-plus newspaper and media brands.

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Enhance SEO across every station
Grow site traffic across every local station from one platform with advanced AI-powered SEO tools and integrations.

• Use AI-powered tools to optimize content across every site
• Integrate seamlessly with industry-leading tools like Semji to get AI-enhanced intelligent content recommendations
• Ensure optimal site performance, even in high-traffic windows

10 ways to boost SEO with Brightspot
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Drive revenue and engagement
Diversify digital revenue with a content management platform that seamlessly connects to your third party tools.

• Grow audiences, subscriptions & revenue with advertising, paywall and content syndication integrations
• Built-in robust localization and translation capabilities make it easy to personalize content for multilingual audiences
• Implement robust video management and paywalled content to drive subscription revenue

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Real customer outcomes

Don't just take our word for it. See why Brightspot is the leading content management platform for major media and broadcasting organizations.
"Our editorial team can produce 2x the amount of content now that we have Brightspot." — Digital Lead - NACA, SBS Australia

Leading Australian broadcaster SBS consolidated to one enterprise CMS that supports flexible, multilanguage programming and drive efficiency.
The Los Angeles Times modernized systems across its entire editorial newsroom to centrally manage the intake, production and distribution of content — including millions of archival assets — in just 12 months.
NBC Sports relies on Brightspot CMS to meet high-performance media needs for golf's top broadcaster — ensuring live digital coverage for every swing across Golf Channel, the PGA Championship and Ryder Cup.
"Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision." - VP of Products, Univision

Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio to millions of Americans.
"Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform."

- Director of Technology, Televisa Digital
Forum Communications set out to transform the digital experience for readers and newsrooms across its portfolio of 20-plus newspaper and media brands.

"We had a morning when we launched 12 or 14 sites in a row. Boom. And they all went off like clockwork. It was great." — Senior Product Owner, Forum Communications Company

Top features for broadcasting

Stay ahead of the news and the competition with a content management platform that empowers broadcasters to capture audiences across sites, channels and devices.
While our extensive selection of 100+ content types and templates are available right out of the box, you can also adapt them to your needs or construct your own to produce brilliant content. Through our intuitive editorial content type functionality within the CMS, users have the ability to design their content types. This can be done using a diverse range of field types, from simple text and rich media to specific options like dates, numbers, and even direct references.
Brightspot's drag-and-draw workflows absolutely redefines the CMS user experience. Users can sketch out their workflows, complete with adjustable statuses and transitions, which work for various sites and content types. For those looking for an extra layer of customizability, developers can expand the workflow system to accommodate multiple flows for each content type. Plus, real-time workflow notifications ensure you're always in the loop at every step in the process.
Designed for modularity and reusability, the features, functionality and tools in Brightspot empower you to consistently streamline content creation, ensuring efficiency and simplicity.
The Brightspot Design System offers effortless customization of your front-end. Utilize our pre-built presentation layer components without writing a single line of code, extend them swiftly with minimal coding, or entirely tailor them to align with your brand, budget, and objectives – ensuring your digital experiences are a perfect match for your needs, both now and in the future.
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SEO & analytics tools
Elevate search engine rankings and drive traffic with built-in SEO and analytics tools that boost performance and engagement.
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Custom workflows
Collaborate with ease and streamline communication with customizable workflows that fit your teams' processes.
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Integrated search
Search from anywhere in the CMS with AI-enhanced power to locate content, videos and images both in and out of the platform.
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Live and shared preview
Preview content on every device before you publish with dynamic live preview. Plus, share preview links with stakeholders.
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Multisite management
Manage unlimited sites with shared or custom assets, templates and permissions all from the same CMS.
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Built-in AI features
Leverage AI to create, optimize and personalize content right inside the platform. Plus, monitor and control usage.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate, and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
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Juan Antonio Beckman, Director of Technology, Televisa Digital

Related resources for you

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Ready to learn more?
See how leading broadcasters use Brightspot's content management platform to power their digital experience by connecting with our team of CMS experts today.

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