Content Management Systems

Technically speaking, a content management systems (CMS) is the place where content including text, image, video and audio assets is stored and then used to publish that content to a front-end presentation layer like a website, mobile application or other device. These days, however, content management systems have grown to encompass much more than a one-dimensional content database and now serve as the central hub for driving digital transformation.

Brightspot White Paper
Download this white paper for advice on choosing the best web content management system to deliver dynamic and personalized digital experiences.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
Any business using a traditional CMS should at least consider how a headless CMS could simplify and accelerate the way they share consistent content with audiences across multiple platforms.
With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and WordPress VIP to help identify if Brightspot is the right CMS choice for your organization.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
Integrations with standards like Adobe Analytics and Google Analytics mean you can view data from those systems in different visualizations alongside your content assets within the CMS, to see what’s performing—and what’s not.
When looking to optimize the productivity and flexibility of your digital operations, keep in mind the goals you’re trying to achieve and closely assess how your choice of CMS can support it. Here, we take a side-by-side look at how Brightspot CMS compares to Sitecore.
Organizations leverage a variety of programming languages to build content management systems. Among the most popular are C#, Java, PHP and Python. And though some technical experts will swear by their favorites, it begs the question—which is the best to use?
When you’re in the market for a new content management system, you can keep your publishers, developers and marketing teams happy by reading this first.
At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges.
Learn how to approach multi-layered security to protect from external and internal threats.
A new breed of advanced content management systems are simple and intuitive for end users, but offer a sophistication and flexibility that was simply unimaginable a few years ago. Brightspot’s latest webinar explores these changes and the massive benefits they offer organizations looking to give their audiences convenient, consistent and engaging content at pace.
Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term as part of its 2021 Forrester Wave evaluation of agile CMSs.

Brightspot means no compromise

Our team's commitment to your success means we truly listen to your needs to build solutions that address your problems the right way and deliver results that move your business forward, every time.
Our API-first and framework-agnostic development platform allows you to use any business logic, any workflow, with any integrations to build custom solutions at speed and at scale.
This is your platform for life. Brightspot CMS scales and extends to deliver on your digital priorities today and all your future content projects.
Publisher-informed and publisher-focused, the Brightspot platform is intuitive and built with content and editorial teams in mind. High-volume content is our specialty.
Brightspot is naturally multisite and multi-language, with an Assignment Desk tool to make content creation and collaboration easy.
Deploy a ready-to-build version of Brightspot that lets you launch your own dynamic digital experiences at astonishing speed.

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With Brightspot's flexible architecture, you can go headless to power an API-first design, use our front-end framework—or do both.

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Brightspot CMS is built to integrate, extend and enhance all your relevant important enterprise information.

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