The old market of web content management is in transition. The new battle cry for the digitally-enabled enterprise is content experience. This new market for content management solutions is about focusing on buyer journeys that are interactive, individualized, connected, dynamic, and rich. The aim of this new approach is to drive customer loyalty and retention with a solution that supports speed and flexibility and is personalized to buyer demands and behaviors.
Aragon Research has released its first Aragon Research Globe™ report for content experience platforms (CXP), which examines 17 major providers in a market that is in transition from static single device web experiences to dynamic delivery of personalized content. In the much-anticipated report, available here for download, Brightspot is ranked as a leading player in the CXP space.
Along with platform-specific highlights for a CXP like Brightspot, the report takes a detailed look at the evolution of CXPs and the must-have features and integrations needed to drive successful content creation and delivery, customer experiences and multi-channel discoverability.
Download this report for insights into:
- A definition of Content Experience Platforms
- Analysis of expanding opportunities and demand within the CXP market
- Key benefits and features of today's CXPs
- Aragon Research's breakdown of 2021's Leaders (including Brightspot), Contenders, Innovators and Specialists in the CXP space
Download the Report
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