B2B publishers have long struggled to transform into fully digital-first organizations. Organizations that have not embraced digital will struggle to offset revenue lost from activities. Not doing so may saddle you with high operating costs for managing non-integrated technology stacks, inefficient publishing workflows, frequent revisions and the inability to capitalize on the digital behavior of your audiences.
Whether you are from an organization that is just starting to consolidate—or if you have been at it for a long time, and still haven’t found a way that works—this eBook will explain what you should look for in a CMS to ensure your business achieves success during a rapidly evolving landscape, including:
- Activities along the customer journey that represent significant revenue opportunities
- The key CMS features B2B publishers need you need to consider for effective content management
- How Brightspot's CMS is positioned to support B2B digital-to-print publishing