Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.
6 Min Read
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
6 Min Read
For years, collaboration has been important for content teams who want to have a unified strategy and seamless production approach. The shift to remote work has been expedited by COVID-19. Here are some tips for ensuring distributed teams are able to stay productive, aligned and on track.
4 Min Read
Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
4 Min Read
With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term.
6 Min Read
Brightspot's Content Business Platform can easily and rapidly become the missing piece of the puzzle in your tech stack, built to be highly extensible in a way that can connect the dots and solve the very specific gaps that you have.
4 Min Read
Events have always been a core part of the way companies engage with customers and prospects. Today, virtual event offerings have now become even more important to carrying out business as normal as companies and brands conduct operations remotely.
5 Min Read
With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.
5 Min Read
Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.
5 Min Read
Brightspot's VP of Product shares insights into ways to stave off common challenges that arise when organizations and publishers do not have effective digital editorial process flows in place.
4 Min Read
Content teams collaborate and communicate throughout the content creation process to ensure deadlines are met with predictability.
3 Min Read
To keep content teams and collaborators up-to-date when using the Brightspot Content Business Platform, users can manage notifications based on workflow triggers.
3 Min Read
