In this webinar, our panelists from Mattress Firm Sotheby’s discuss their digital content transformation experiences and how they’ve worked to seamlessly interweave content with commerce throughout the customer journey.
What is data science, and how can it improve an organization? More specifically, how can the insights of a data scientist drive results for a business that's publishing hundreds, if not thousands, of pieces of content each year? We take a closer look.
When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project—and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.
Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
Content governance involves defining specific guidelines, processes, roles, and responsibilities for a company’s entire content operation. Why does it matter? A strong content governance practice opens up an editorial team’s time and brain space to focus on what matters—telling impactful, timely stories that resonate with your audience.
Newsrooms and media organizations have had to make swift and seismic changes in the last year to cope with remote working, accelerating news cycles and evolving audience needs. In our latest webinar, leading journalists from Univision, the Los Angeles Times and U.S. News & World Report discuss how they adapted in 2020 and how they are continuing to innovate and evolve in 2021.
Today’s digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
Technology enabled by artificial intelligence (AI) can enhance humans' ability to automate workflows, improve content creation and drive deeper and better customer engagement.
The world has entered a new digital era accelerated by COVID-19. Brands and vendors have had to adapt. Yet, despite the economic challenges of the pandemic, companies everywhere have continued to invest in digital to maintain growth and prepare for a return to normalcy.
During our first webinar of the year, Content Publishing Trends in 2021 and Beyond, we invited a panel of industry leaders to share their perspectives on content marketing trends, how they’re preparing for the year ahead, and predictions for 2021. Read more about their insights here.
Drawing on years of experience, Brightspot has helped create impactful content strategies for some of the world’s most recognized and beloved brands. Here, we share some insights into how we balance the art and science of content strategy for our customers.
Telling a “success story” requires data to show impact. Editorial and content leads looking to prove the business benefit of a completed project, build out their teams, or even secure additional budget for new projects need numbers to back up their request or proposal.
For years, collaboration has been important for content teams who want to have a unified strategy and seamless production approach. The shift to remote work has been expedited by COVID-19. Here are some tips for ensuring distributed teams are able to stay productive, aligned and on track.