As content has become an essential element of the customer journey, every business is becoming a content business to compete in the digital world. We’re bringing together a panel of industry leaders to share content marketing trends, how they’re preparing for the year ahead, predictions for 2021 and how businesses should look to incorporate them.
Brightspot GO is the new "direct-to-customer" version of Brightspot that comes pre-packaged and can be used out-of-the-box. We designed it to enable any brand to create transformative digital experiences at astonishing speed, with no limits to future changes and edits.
Today’s digital-content ecosystem feeds a proliferation of devices and channels where end users engage with the information that content producers create.
Technology enabled by artificial intelligence (AI) can enhance humans' ability to automate workflows, improve content creation and drive deeper and better customer engagement.
The world has entered a new digital era accelerated by COVID-19. Brands and vendors have had to adapt. Yet, despite the economic challenges of the pandemic, companies everywhere have continued to invest in digital to maintain growth and prepare for a return to normalcy.
During our first webinar of the year, Content Publishing Trends in 2021 and Beyond, we invited a panel of industry leaders to share their perspectives on content marketing trends, how they’re preparing for the year ahead, and predictions for 2021. Read more about their insights here.
Drawing on years of experience, Brightspot has helped create impactful content strategies for some of the world’s most recognized and beloved brands. Here, we share some insights into how we balance the art and science of content strategy for our customers.
Telling a “success story” requires data to show impact. Editorial and content leads looking to prove the business benefit of a completed project, build out their teams, or even secure additional budget for new projects need numbers to back up their request or proposal.
For years, collaboration has been important for content teams who want to have a unified strategy and seamless production approach. The shift to remote work has been expedited by COVID-19. Here are some tips for ensuring distributed teams are able to stay productive, aligned and on track.
Storytelling has become a buzzword in recent years, especially as it relates to brand marketing. Companies can no longer rely mainly on press releases, ads and media coverage to tell their narratives and establish trust with audiences. These mediums do part of the work to get messages out to market, but alone they don’t create moments of connection with consumers the way storytelling can.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.