Launching a content program or campaign is a serious lift for content teams—but with the right people, processes and technology, you can better navigate the inevitable challenges along the way.
As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation.
When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project—and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.
Moving your assets from one CMS to another can seem like a daunting task—but it need not be. After working with thousands of editors on migrating content, we’ve learned the most effective way to get started, what to do with content you’re keeping vs. sunsetting, and which tools to use for post-migration tasks.
A comprehensive website audit should go beyond a survey of SEO and site speed to include important additional factors such as taxonomy, URL structures and more.