What's the difference between an API-only vs. API-first approach?

image of female developer at work for api-first architecture article

There are countless marketing blogs and articles across the internet that talk about what a content management system (CMS) with an API-only approach brings you and your organization in terms of flexibility. But when marketing teams start addressing more technical aspects like an API's role in a CMS architecture, the conversation can become confusing since there are sometimes different conclusions being drawn.

Despite their usage or context, these terms generally refer to other CMS buzzwords, like headless and decoupled, and we're going to take a look at how you can parse out what they mean.

The evolution of the CMS and the no-API approach

A little over a decade ago, CMSs did not include APIs in their implementations. The back end of the CMSs from that time—where content was created, managed and stored (as well as where design and customization happened)—was tightly linked to the front end of the CMS, where content was displayed to the end user. The two were housed together. These kinds of no-API CMSs still exist today, but you will see them now referred to as coupled CMSs.

Content teams enjoy no-API CMSs because they are extremely user-friendly. A no-API CMS comes with built-in themes and templates that allow content creators to easily customize the front end; that being the case, organizations who have a no-API CMS don’t have a huge reliance on IT in order to create and manage content, operate the CMS or display content to end users; therefore, as a technical leader, you don’t have to spend much time dedicating your development teams to assist in content delivery.

No-API CMSs are great for smaller-scale projects, like blogs, but for what you get in simplicity and user-friendliness in a no-API CMS, you sacrifice flexibility. Not only that, but ever since the Internet of Things grew legs in the early 2010s, and ever since the public GraphQL specification was developed, the no-API CMS architecture lagged behind due to its rigidity.

The end users that organizations were trying to reach were readily adopting devices all across the spectrum as they grew smarter and Internet-capable. No longer were audiences only reading content while sitting in front of their computers—they were now glancing at watches in the mornings for news updates or asking Amazon Alexa to give highlights. All of this was happening before they ever sat in front of their computer for the day. Organizations that fail to reach their audiences in these ways will leave their audiences unengaged.

To combat this trend, some CMSs began separating out the back end and front end so they were not housed together. They introduced an API to the situation, which connected the two by taking the data from the back end and displaying it on any number of front ends for their end users. New breeds of CMSs were engineered—ones that were built from the ground up with an API that offered companies more flexibility to address the challenges of the technological landscape of their day.

API-only architecture

One of these new breeds of CMS was what is referred to as the headless CMS. Unlike no-API CMSs, the headless CMS is an “API-only” approach.

In an API-only CMS, organizations don’t get the front-end code they would need to build a complete experience, whether that’s a website, an app or anything beyond those two channels. They simply get the API, and possibly a back end interface to input data.

One of the advantages of this approach is that your organization is enabled to select the front end that works best for your use case, giving you a lot more flexibility than before. Not only that, but as new smart devices emerge, you’re already covered with your API-only CMS since it is designed to connect to any front end through its API. When weighing an API-only CMS against its no-API counterpart, there are other benefits, too, like:

  • API-only CMSs are more secure since there is no direct access from the front end to the database.
  • Deploying changes is generally faster.
  • Often comes with out-of-the-box integrations to help the CMS fit into your tech stack.
  • Can drive down costs since you are not required to change the back end each time you add a new channel.

Of course, there are caveats.

If the no-API CMS enables content creators to easily manage and display content to their audiences without heavy IT involvement—an architecture that sacrifices flexibility for user-friendliness—the API-only CMS does the opposite: you will have more flexibility, but you will also need back end developers to handle the back end, and front-end developers to handle the content delivery to ensure content reaches your audiences in a seamless way. This is because API-only CMSs separate your code base and your responsibilities, requiring that you have specialized engineers for both the back end and front end.

This means that your content creators, who plan and produce content from idea to publish, suddenly have less involvement in delivering that content to your audiences, which could be problematic since they are often the visionaries who take time to determine what will be appealing. API-only CMSs also often lack an out-of-the-box preview system that allows content creators to see how their content is displayed. You need a front end for that.

The no-API and API-only approaches then become two opposite sides of a spectrum where you, as an organization, must choose what you are willing to sacrifice in order to meet your basic content needs—and that’s where the friction exists for decision makers looking at different solutions.

API-first architecture

But there is in fact a happy middle ground between these two approaches in what is called the API-first approach, often called a decoupled CMS.

An API-first CMS acts like an API-only CMS—the API is always available to take data from the back end and present it to applications or other channels that the end users will see; however, the API-first CMS takes this a step further by giving you the tools, templates and other rendering options that your organization will need to build out a site. This is made possible with an API-first CMS because, despite functioning independently from one another, the back end and the front end are still linked together since the front end is predetermined with a specific delivery environment.

API-first CMSs carry all of the same flexibility that API-only CMSs have:

  • API-first CMSs still have a separation between the front end and the database, increasing security.
  • Deploying changes is faster.
  • Comes with out-of-the-box integrations to help the CMS fit into your tech stack.
  • Drives down costs since you are always not required to change the back end each time you add a new channel.

Suddenly it isn’t a matter of whether you will sacrifice usability or flexibility in order to best engage your audiences as they consume content; with an API-first CMS, you get the best of both. Content teams can create and manage content while being able to preview it, ensuring the finished product is engaging and reaches your audiences wherever they are.


If you want your content creators to still have the tools and templates they enjoy from a no-API CMS, but with the flexibility of what you get with a API-only CMS, then an API-first CMS is what you should consider in order to achieve engaging experiences across all of your current and future channels.

To learn more about Brightspot’s API-first approach, book your product demo today!

Thank you for your interest!
Check your email for a link to view the full white paper.


Related resources

By Brightspot Staff
July 23, 2020
As a technical leader, finding the right content business platform for your organization will require flexibility, and that isn’t always easy for some platforms.
3 Min Read
October 08, 2020
An API-first CMS provides the advantages of headless CMS—API-only—with rich capabilities like workflow, search and content delivery. With an API-first platform, businesses have the option to use a number of pre-built integrations to save valuable development time and effort.
4 Min Read
December 14, 2020
GraphQL, a query language for APIs used in many headless CMS implementations, has enjoyed much popularity in recent years as companies look for ways to remain competitive and appealing to their audiences in an ever-changing technological landscape. But what does GraphQL actually look like, and how is it used?
6 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing and collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to all your systems and data, start with one of the 70 plug-and-play integrations, or build your own custom integration.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means businesses can publish how they want—headless or decoupled—all from the same environment.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!