Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term in 2021 as part of its Forrester Wave evaluation of agile CMSs.
Are you familiar with the term "agile CMS"? It's not a new buzzword, but many organizations are still struggling to put it into practice. They're on the lookout for a content management system (CMS) that delivers speed, quality and control all at once.
Forrester, a leading research firm, evaluated the agile CMS market and introduced its new Forrester Wave report in 2021. According to senior analyst Nick Barber, "Agile content management systems have evolved over the past 30 years to deliver modern, digital experiences that are collaborative, iterative, and satisfy both developers and practitioners."
Meanwhile, the push for enterprise agility is accelerating, as businesses recognize it as an essential factor for success. A 2020 McKinsey report found that successful agile transformations can lead to significant improvements in customer satisfaction, employee engagement, operational performance, and financial performance (with improvements ranging from 20% to 30%).
Defining agile CMS
What is agile CMS?
What are the benefits of using an agile CMS?
What things does a CMS need in order to be truly considered an agile CMS?
- Have a content hub at its core
- Incorporate easy-to-use creation, with collaboration and planning tools that offer intuitive workflows
- Offer flexible deployment options
What makes Brightspot an agile CMS?
- Content hub: Content hubs bring together all existing and new solutions in one place. Technology that supports and operates as a content hub—like Brightspot—considers the business as a whole, not in individual parts. This allows transformation to start with what you already have, rather than requiring completely new systems and processes, which means faster and more agile transformation.
- Workflows: In order to operate with flexibility and speed, businesses need control over how they work. Custom workflows mean organizations can streamline how they create, manage, edit and publish content. Brightspot’s Workflow Engine allows teams greater control of when and how work gets done, and takes the burden off ever having to involve your IT teams in establishing, modifying and extending your workflows. It really is a simple as drag-and-draw for workflows that can be as detailed and as specific as you need.
- Flexibility and speed: At the most basic level, agility means the ability to move quickly. Brightspot GO—Brightspot’s new offering that packages the power of the Brightspot Business Content Platform into a ready-to-build version—supports organizations in launching their own dynamic digital experiences at astonishing speed.
How does an agile CMS differ from a traditional CMS?
What features should I look for in an agile CMS?
How can an agile CMS improve my business processes?
Is an agile CMS suitable for businesses of all sizes?
Agile CMS today and into the future
In today's fast-paced world, businesses need to be flexible and quick on their feet. Outdated systems and processes won't cut it anymore, and that's why agile CMS solutions are in high demand. Companies want to stay ahead of the curve, and that means having the ability to do what they want when they want to do it.
But agility and speed shouldn't come at the cost of something else. It's about having the freedom to transform your business on your own terms, with a digital platform that can adapt to your changing needs and priorities.
At Brightspot, we've been delivering agile CMS solutions since day one. We believe in an extensible architecture, integration readiness and a purposeful partnership with each of our customers. Agility is at the heart of everything we do, and we're committed to helping businesses stay ahead of the game.