The 2022 trends powering corporate communications and HR

Webinar Details

Who Should Join

Corporate communications and HR leads seeking to understand and manage emerging hybrid work needs and technologies

Speakers

Parker Ramsdell | VP of People, Mission & Culture, Brightspot
Catherine Chilton | Senior Product Manager, Brightspot

The pandemic has kept employees away from their workplaces and put a squeeze on both the formal and informal interactions they have with colleagues. The change has increased the importance of corporate communications and the essential role they play in protecting and enhancing company cultures and identities.

There are people that we have onboarded over a year ago that we’ve never shaken hands with or met in person. We’ve never had a face-to-face conversation with them.

Parker Ramsdell, VP, People, Mission & Culture, Brightspot

These themes were discussed in depth in our latest webinar, "Internal Digital Transformation: The 2022 Trends Powering Corporate Communications and HR."

Offering insight into the changing role of corporate communications at Brightspot was Parker Ramsdell, who is Brightspot's VP of People, Mission & Culture.

Catherine Chilton, Senior Product Manager at Brightspot gave a telling view of how clients are evolving their approach to corporate communications in these fast-moving times.

Intranet evolution has gone into hyperdrive and company websites are no longer the dusty document repositories they once were. Their role and importance in 2022 will only be extended.

I think hybrid and fully remote working have opened the door for a lot of companies to hire top talent who live further away from their offices and to attract people who may not be as familiar with their company. That makes digital communication and corporate storytelling more important than ever.

Catherine Chilton, Senior Product Manager, Brightspot

And without the ability to meet new customers face-to-face or recruit people in person, corporate storytelling is a priority for any business that’s serious about attracting the best talent and engaging with the people who buy its products and services.

To get more information on how corporate communication can be used to best effect in these areas, watch the webinar now. In it, you will hear our panelists' thoughts about:

Lessons learned in 2021
Trends for communications for 2022
How communication teams are embracing digital transformation to succeed
Strengthening the use of intranet for internal communications
Keeping up community culture for the hybrid workplace

On-Demand Webinar

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