The 2022 trends powering corporate communications and HR
Catherine Chilton | Senior Product Manager, Brightspot
The pandemic has kept employees away from their workplaces and put a squeeze on both the formal and informal interactions they have with colleagues. The change has increased the importance of corporate communications and the essential role they play in protecting and enhancing company cultures and identities.
There are people that we have onboarded over a year ago that we’ve never shaken hands with or met in person. We’ve never had a face-to-face conversation with them.
These themes were discussed in depth in our latest webinar, "Internal Digital Transformation: The 2022 Trends Powering Corporate Communications and HR."
Offering insight into the changing role of corporate communications at Brightspot was Parker Ramsdell, who is Brightspot's VP of People, Mission & Culture.
Catherine Chilton, Senior Product Manager at Brightspot gave a telling view of how clients are evolving their approach to corporate communications in these fast-moving times.
Intranet evolution has gone into hyperdrive and company websites are no longer the dusty document repositories they once were. Their role and importance in 2022 will only be extended.
I think hybrid and fully remote working have opened the door for a lot of companies to hire top talent who live further away from their offices and to attract people who may not be as familiar with their company. That makes digital communication and corporate storytelling more important than ever.
And without the ability to meet new customers face-to-face or recruit people in person, corporate storytelling is a priority for any business that’s serious about attracting the best talent and engaging with the people who buy its products and services.
To get more information on how corporate communication can be used to best effect in these areas, watch the webinar now. In it, you will hear our panelists' thoughts about:
- Lessons learned in 2021
- Trends for communications for 2022
- How communication teams are embracing digital transformation to succeed
- Strengthening the use of intranet for internal communications
- Keeping up community culture for the hybrid workplace