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Future-proofing your CMS: A technical perspective on making the right CMS decision

Choosing the right CMS: Technical perspective graphic

In the rapidly evolving digital landscape, the selection of a content management system (CMS) has become more critical of a decision than ever before. According to a new special report by Winterberry Group, the choice of a CMS platform is highly contingent on an organization's specific needs and the primary use cases it aims to address. This is particularly relevant for technical professionals responsible for making informed decisions about CMS platforms.

The selection of a content management system (CMS) requires careful consideration, as the core functionalities of certain platforms is important to complementing an organization’s content requirements. In the same vein, identifying key individuals to select a platform is pivotal and can directly affect in executing the overall organizational vision effectively. There's a few key considerations an organization should have when picking and choosing the CMS that best fits their needs.

Winterberry Group envisions a promising future for the CMS market, characterized by substantial growth and transformation in the years ahead. This transformation will be propelled by a convergence of technological advancements, the ever-evolving digital experiences consumers expect and shifting business priorities.
Winterberry CMS Report
Winterberry Group report authors

Technical resources and in-house capabilities

One of the key considerations in CMS selection is whether there are adequate technical resources in-house or if the tool will be utilized by non-technical practitioners. So, for technical professionals, understanding the level of expertise available within your organization can significantly impact choosing a CMS that fits your individual or organizational needs. This ensures that the selected platform aligns well with your internal capabilities and can be effectively managed and scaled by your specific organization.

Integration and customization

The integration capability of CMS platforms with other systems plays a vital role in your decision-making process. For technical professionals, ensuring that the CMS they chose can seamlessly integrate with existing technology stacks is crucial. Not only does this simplify the management of digital assets, but it also empowers organizations to adopt a comprehensive approach to their omnichannel digital strategies. If it hasn’t been said enough, researching and learning the customization capabilities of a CMS platform prior to making a decision can affect you or your organization long-term.

Security and data privacy

As data privacy regulations continue to evolve, ensuring robust data security measures has become more essential than ever before—and as it evolves, you'll continually need to adjust. Technical professionals must give their utmost attention to data privacy in compliance with evolving regulatory standards. This plays a massive role in guaranteeing the successful delivery of data-compliant digital user experiences.

Factors influencing the CMS market's trajectory

As the digital landscape continues to evolve, CMS platforms must evolve alongside it. The trajectory of the CMS market will be influenced by these significant factors:
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Omnichannel content delivery
As customers traverse digital channels such as web display, mobile and social media in their interactions with businesses, CMS platforms must evolve to ensure consistent content delivery and user experiences.
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Data-driven insights for personalization
The integration of AI for the analysis of user behavior and preferences, alongside the incorporation of these insights within CMS tools, equips marketers with the capability to deliver tailored content, which elevates the overall user experience.
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AI-powered content creation and curation
As AI solutions progressively permeate the market, they are anticipated to significantly heighten the volume of generated content. This surge in content generation will in turn require a more rigorous approach to content management.

Scalability and vendor lock-in

Meeting the burgeoning demands for content is a critical concern among organizations. Technical professionals should prioritize selecting a CMS that can accommodate the surging volume of content based on their organization’s demands. Additionally, careful consideration needs to be given to the ease of migration and flexibility to avoid potential vendor lock-in scenarios. This ensures that the chosen CMS aligns with your long-term goals and adaptability.

Case Study: Navigating technical complexities in selecting a CMS

Consider a scenario where a tech company faced challenges with their outdated CMS, which lacked integration capabilities and scalability. After a thorough evaluation that considered technical resources, integration capabilities, and scalability, the company switched to a more robust CMS. The result was a 40% improvement in content management efficiency and a 20% increase in website traffic within six months.


The landscape of CMS is complex, and the selection process involves multiple considerations that can significantly impact the choice of the right platform. For technical professionals, these considerations include in-house technical resources, integration capabilities, and data security measures. By carefully evaluating these factors, organizations can lay the foundation for a successful CMS implementation that aligns with their specific use cases and requirements.


Get the research

Winterberry CMS Report
For those interested in diving deeper into this subject, the Winterberry Group's research paper offers invaluable insights. This guide provides a 360-degree view of the total cost of ownership considerations essential for technical and digital buyers in the CMS selection process.

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