Deloitte identified seven trends—purpose, agility, human connections, trust, participation, fusion and talent transformation—at the heart of its 2021 Global Marketing Trends report. Let's look at how the right content strategy and platform can inform some of these trends.
What is data science, and how can it improve an organization? More specifically, how can the insights of a data scientist drive results for a business that's publishing hundreds, if not thousands, of pieces of content each year? We take a closer look.
When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project—and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.
Digital marketers need to start preparing for changes to how data is gathered via third-party cookies. To help, we gathered a panel of industry experts to discuss how advertisers can navigate a landscape stripped of third-party cookies.
Products and Solutions
With the experience and implementation of over 25 unique business use cases, our platform and world-class delivery team excel in creating tailored applications to move your business forward.
To be successful, brands must provide great digital customer experiences. A headless CMS solution simplifies programming efforts by removing front- and back-end dependencies, freeing up teams to work in parallel on projects that bring quickest value to both customers and the business.
We prioritize customer success above any other outcome and achieve this by having the right expert teams to support our customers throughout the entire digital experience lifecycle.
Brightspot helps Euromoney’s B2B information division achieve speed, higher engagement and cost savings through consolidating properties on its enterprise CMS.
Society of Petroleum Engineers partners with Brightspot to implement flexible, scalable content management solution
Global trade association migrates five brands onto two sites in under four months with Brightspot
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
In spite of the challenges of a global pandemic, Caracol TV successfully replatforms on Brightspot CMS in just four months.
Mission and Culture
Being of service is not secondary to Brightspot, it is how we think about our work and society. We strive to put our customers and community first, and believe in working to drive positive change every single day at home and at work.
Brightspot positioned in Leader section of the Globe for Content Experience Platforms 2021 by Aragon Research
The Aragon Research Globe report for content experience platforms (CXP) examines 17 major providers, including Brightspot, in a market that is in transition from static single device web experiences to dynamic delivery of personalized content.
Brightspot, a leading content management system, has been named a "Hot Vendor" in the content experience platform (CXP) market by Aragon Research. Brightspot will be recognized alongside all other Hot Vendors at the Aragon Transform event in December 2021.