7 Top CMS Features B2B Publishers Need

B2B publishers have long struggled with the complexity of managing non-integrated technology stacks, dispersed editorial teams, and difficulties with leveraging audience behavior in real-time. In this eBook, we explain what you should look for in a CMS to ensure your B2B business achieves success in a rapidly evolving landscape.

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In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
In 2017, Sandeep Hulsandra made the jump from Brightspot customer to the head of the company's Media Practice. In her latest interview, Rose and Sandeep discuss his background in chemical engineering, what he experiences everyday in his role and how the pandemic has impacted him and his family.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.

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