Modular Content

Modular content lets you create content once and publish across multiple channels, endpoints and wherever you need your content to be consumed. It goes beyond words and images on a webpage, too, providing the capability to deconstruct any digital artifact into a movable building block that can be reused and reorganized any way you need to deliver your message based on target audience, location, language and more. Do more with your content with modular content.

As the digital landscape evolves—and the need grows for greater control over how and where your content is produced, shared and disseminated—content organizations are seeking solutions to meet their teams’ operational needs and to satisfy their key audiences’ wants.

Striking this balance is possible with the right technology (that has the right capabilities) and a strong partner to guide the process.

How modular content works on Brightspot

Step 1: Creation and/or Ingestion
Everything starts at the asset level, be it an image, document, link or other article artifact. Assets can originate from within Brightspot or come from an external source and be mapped to a corresponding asset in Brightspot (and vice versa, back to the source asset).
Step 2: Assembly
Individual assets are built into modular components specific to each business use case. Within the CMS, a Brightspot user can “assemble” modules for use as needed, whether that’s for an on-page list, in an email template or elsewhere.
Step 3: Tracking & Monitoring
Post-publish, the final element of modular content is tracking how the fragments and assembled assets are being used as well as performing. The association to the source asset persists to ensure versioning as well as make it easy to modify, update and maintain any given modules.
Modular content infographic
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
For Brightspot customers, modular content often means realizing significant time savings while also maintaining more control over the content they push to their digital audiences—no matter the industry.
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Brightspot means no compromise

Our team's commitment to your success means we truly listen to your needs to build solutions that address your problems the right way and deliver results that move your business forward, every time.
Our API-first and framework-agnostic development platform allows you to use any business logic, any workflow, with any integrations to build custom solutions at speed and at scale.
This is your platform for life. Brightspot CMS scales and extends to deliver on your digital priorities today and all your future content projects.
Publisher-informed and publisher-focused, the Brightspot platform is intuitive and built with content and editorial teams in mind. High-volume content is our specialty.
Brightspot is naturally multisite and multi-language, with an Assignment Desk tool to make content creation and collaboration easy.
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