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A Brightspot Case Study

Powering Immersive Video Experiences for an Iconic Brand

NatGeo Video CMS Customer

Empowering editors and producers to organize, present, and deliver dynamic multimedia experiences faster and easier than ever before.

The Challenge: For National Geographic, working on a legacy CMS had made posting content a time-consuming and manual process for producers and editors. In addition to being complex on the back-end, the front-end of site wasn’t providing visitors with the stunning visual experiences that the company was known for.

Video CMS Customer Example

It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Mike Schmidt, Director of Multimedia, National Geographic

The Brightspot: In just three months, Brightspot empowered National Geographic to create immersive multimedia experiences, with a smoother editorial process and a reduced reliance on IT. Project highlights include:

  • Seamless integration with National Geographic's corporate online video platform—Comcast MPX—making it possible for the brand to manage, host, and present compelling video content.
  • A company-wide taxonomy system for tagging related content, which signifcantly simplifies and speeds up editorial and development workflows by increasing content discoverablity.
  • The ability to showcase curated content easily with featured videos and editor’s picks sections on National Geographic's enhanced, fully responsive front-end.
Nat Geo Mobile CMS

With the help of Brightspot, National Geographic gained a crisp and modern front-end design, and a powerful next-gen CMS to streamline editorial functions optimize back-end processing. Fully integrating with the existing OVP allowed National Geographic to further evolve their video products with additional page redesigns, enhanced player deployments, and advanced advertising policies.


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