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National Geographic
A Brightspot Case Study

Powering Immersive Video Experiences for an Iconic Brand

NatGeo Video CMS Customer

Empowering editors and producers to organize, present, and deliver dynamic multimedia experiences faster and easier than ever before.

The Challenge: National Geographic’s legacy CMS made posting content a time-consuming and manual process for producers and editors. The site was overly complex on the back end and wasn’t providing visitors with the stunning visual experiences that the company was known for on the front end.

Video CMS Customer Example

It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Mike Schmidt, Director of Multimedia, National Geographic

The Brightspot Solution: In just three months, Brightspot empowered National Geographic to create immersive multimedia experiences with a smoother editorial process and a reduced reliance on IT. Project highlights include:

  • Seamless integration with National Geographic's corporate online video platform, Comcast MPX, making it possible for the brand to manage, host, and present compelling video content.
  • A company-wide taxonomy system for tagging related content, which significantly simplified and speeded up editorial and development workflows by increasing content discoverability.
  • The ability to showcase curated content easily with featured videos and editor’s picks sections on National Geographic's enhanced, fully responsive front end.
Nat Geo Mobile CMS

With the help of Brightspot, National Geographic gained a crisp and modern front-end design and a powerful next-gen CMS that streamlined editorial functions and optimized back-end processing. By fully integrating with the existing OVP, Brightspot allowed National Geographic to further evolve its video products with additional page redesigns, enhanced player deployments, and advanced advertising policies.


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