Customer Success

Powering immersive video experiences for an iconic brand

NatGeo Video CMS Customer

By the numbers

Videos housed in Brightspot
Increase in web traffic

Taxonomy terms supported

The challenge

National Geographic’s legacy CMS made posting content a time-consuming and manual process for producers and editors. The site was overly complex on the back end and wasn’t providing visitors with the stunning visual experiences that the company was known for on the front end.

It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Mike Schmidt, Director of Multimedia, National Geographic

The Brightspot solution

In just three months, Brightspot empowered National Geographic to create immersive multimedia experiences with a smoother editorial process and a reduced reliance on IT.

Project highlights include

  • Seamless integration with National Geographic's corporate online video platform, Comcast MPX, making it possible for the brand to manage, host, and present compelling video content.
  • A company-wide taxonomy system for tagging related content, which significantly simplified and sped up editorial and development workflows by increasing content discoverability.
  • The ability to showcase curated content easily with featured videos and editor’s picks sections on National Geographic's enhanced, fully responsive front end.
National Geographic's platform allows editors to organize, present, and deliver dynamic multimedia experiences faster and easier than ever before
With the help of Brightspot, National Geographic gained a crisp and modern front-end design and a powerful next-gen CMS that streamlined editorial functions and optimized back-end processing.
Brightspot now powers the National Geographic immersive video experience
By fully integrating with the existing OVP, Brightspot allowed National Geographic to further evolve its video products with additional page redesigns, enhanced player deployments, and advanced advertising policies.


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All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing, embeds, plus collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to your systems and all your data, start with one of the 70 plug-and-play integrations, or build any custom integration to meet your business needs.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means content businesses can publish how they want - headless with GraphQL or decoupled - all from the same environment.
Get the publishing speed you need with Brightspot. Book your personalized walk-through today!
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