Notably, the same report found that the challenge of unifying data from many sources to gain a complete customer view is indeed getting better. More than half (52%) of survey respondents reported that they now connect their customer-facing systems to a unified customer database, shared orchestration engine, marketing automation platform or CRM platform—compared to just 37% who gave this answer in 2017.
All of these insights reveal that an integrated tech stack is making its way to the top of businesses’ priority lists over considerations like price.
The key drivers behind this level of focus?
Fast digital transformation is more critical than ever, and organizations are increasingly seeking tools they can build upon and adapt to transform fast into the future, which is where integration-friendly solutions play a pivotal role.
And nowadays, customer personalization is an expectation. For the end consumer, an integration-friendly CMS, specifically, means a more customized experience. As a news publisher, this could mean delivering personalized recommendations on related content to read based on recent pieces or subjects the reader has explored, or, as an eCommerce brand, sharing push notifications and email newsletters at the right moment in the customer journey to encourage a sale.
With these needs in mind, let's take a look at the key areas where an integration-ready CMS can solve for today's digital priorities and evolving customer needs.
Integrations with standards like Adobe Analytics and Google Analytics mean you can view data from those systems in different visualizations alongside your content assets within the CMS, to see what’s performing—and what’s not.
Brightspot CMS analytics integrations
Marketing & customer insights
Email and newsletter integrations allow you to continue the conversation with customers off your website via different channels. Understand your customer behaviors and leverage these insights customer data platforms (CDPs) like Tealium.
Brightspot CMS marketing integrations
Federated search integrations and capabilities mean creativity doesn’t have to be stalled or hindered. Seamlessly connect external respositories for all your digital assets and search for and use these assets directly within the CMS, reducing the need for any context switching as well as effectively managing versions, digital rights and usage across the board.
Brightspot CMS federated search integrations
Integrations like Amazon Comprehend and Amazon Transcribe leverage AI to make smart recommendations on tags and automatically output video-to-written text. Powerful translation tools help bring your content to more audiences across the globe.