SEMrush

The SEMrush integration displays recommended terms to use in your content based on popular search keywords.

One strategy for improving your rankings in search results is to incorporate common search keywords into your content. For example, visitors searching for nearby farmers markets most likely use the familiar terms lettuce and carrot instead of the scientific terms Lactuca sativa and Daucus carota. If you use the familiar terms, then visitors searching for lettuce and carrot have a higher chance of seeing a link to your farmers market in the search results.

When you apply tags to an item, Brightspot sends the tags to SEMrush and displays the resulting keywords. You can then incorporate those keywords into your content.

The SEMrush integration requires you to have an SEMrush account. For your SEMrush budgeting purposes, consider that Brightspot uses the following API calls:

• phrase_related
• phrase_fullsearch

These calls occur at the following times:

• When publishing a new tag.
• When clicking Force Refresh in an existing tag. For more information, see Refreshing a tag's SEMrush keywords.