Site-level analytics

In This Guide

You can configure and view reports that display site-level analytics in a variety of graphical and tabular formats. You can also download the analytics in comma-separated values (CSV) format for analysis in a spreadsheet.

The following illustrations are examples of the many site-level analytics you can generate.

Traffic source, all content types, graphical format

**Traffic source, all content types, tabular format**

Configuring site-level Report widgets

Site-level analytics appear in a Report widget on an editor’s dashboard. This section describes how to configure Report widgets to display the required analytics.

To configure site-level Report widgets:

Click menu > Dashboards.
Select a site for which you want to configure a Report widget, or select Global to configure the widget for all sites.
Create a shared dashboard (see Shared dashboard) that includes the Report widget. The following illustration shows default configuration options for the Report widget.
Using the following tables as a reference, enter settings for the Report widget.
Click Save.

Report widget options—Top-level fields

Field	Description
Heading	Name of the report.
Reporter	Type of report (area, line, tabular, etc.).
Supplier	Report’s data source. Content Volume—The number of items published over the number of specified days. You can group the items by content type or field. See the following table "Supplier—Content Volume settings" for additional field descriptions. Numbers Over Time—A selection of metrics over a specified time, such as number of page views over the past seven days. See the following table "Supplier—Numbers Over Time settings" for additional field descriptions. Top Content—Report of most popular items viewed by visitors. Traffic Source—The channels by which visitors arrived to your site. See the following table "Supplier—Traffic Source settings" for additional field descriptions. Video Watch Funnel—Aggregated watch funnel for all videos or selected videos.

Field

Description

Heading

Name of the report.

Reporter

Type of report (area, line, tabular, etc.).

Supplier

Report’s data source.

Content Volume—The number of items published over the number of specified days. You can group the items by content type or field. See the following table "Supplier—Content Volume settings" for additional field descriptions.
Numbers Over Time—A selection of metrics over a specified time, such as number of page views over the past seven days. See the following table "Supplier—Numbers Over Time settings" for additional field descriptions.
Top Content—Report of most popular items viewed by visitors.
Traffic Source—The channels by which visitors arrived to your site. See the following table "Supplier—Traffic Source settings" for additional field descriptions.
Video Watch Funnel—Aggregated watch funnel for all videos or selected videos.

Supplier—Content Volume settings

Field	Description
Content Types	Content types included in the report.
Number of Days	Number of days’ activity included in the report.
Segmentation	Displays a different data series by content type or field value. None—No segmentation, report represents all activity during the entered number of days. Content Type Segmentation—Report segmented by content type during the entered number of days. Field Segmentation—Report segmented by value of a selected field. For example, if you select Publish Date, Brightspot lists the number of items published for each date during the entered number of days.

Field

Description

Content Types

Content types included in the report.

Number of Days

Number of days’ activity included in the report.

Segmentation

Displays a different data series by content type or field value.

None—No segmentation, report represents all activity during the entered number of days.
Content Type Segmentation—Report segmented by content type during the entered number of days.
Field Segmentation—Report segmented by value of a selected field. For example, if you select Publish Date, Brightspot lists the number of items published for each date during the entered number of days.

Supplier—Numbers Over Time settings

Field	Description
Series	Source of data appearing in report. Average Time on Page—Average time visitors spent viewing pages. If one visitor viewed a page for one minute, and another visitor viewed a different page for two minutes, the average page view time is 1.5 minutes. Google Analytics Data—Retrieves Google Analytics data for this report item. This is the only selection that uses Google Analytics data. The others use Brightspot analytics data. Page Views—Number of times pages successfully loaded in a browser or device. Site Search Volume—Number of site searches. For more information about adding site searches to your site, see Site search. Unique Video Views—Number of unique video views lasting more than three seconds. A unique view is a unique device-user-browser combination. Unique Visits—Number of unique visits. A unique visit is a unique device-user-browser combination. Video Average View Duration—Average time visitors spent viewing videos. If one visitor viewed a video for 5 minutes, and another visitor viewed a different video for 10 minutes, the video average view time is 7.5 minutes. Video Impressions—Number of times videos were successfully loaded in a player on a page or device. Video Starts—Number of times videos began playback. Video Views—Number of times video playbacks lasted at least three seconds. Video Watch Time—Time visitors spent watching videos. Visits—Number of times visitors requested items, including those that did not load successfully in their browser or device.
Aggregate	Key by which Brightspot groups the data. All—No grouping. By Content—Grouping by individual items. By Content Type—Grouping by content type. Grouping is not available for some series.
Period	Date range included in the report. For more information about this field, see Understanding time intervals for analytics.

Field

Description

Series

Source of data appearing in report.

Average Time on Page—Average time visitors spent viewing pages. If one visitor viewed a page for one minute, and another visitor viewed a different page for two minutes, the average page view time is 1.5 minutes.
Google Analytics Data—Retrieves Google Analytics data for this report item. This is the only selection that uses Google Analytics data. The others use Brightspot analytics data.
Page Views—Number of times pages successfully loaded in a browser or device.
Site Search Volume—Number of site searches. For more information about adding site searches to your site, see Site search.
Unique Video Views—Number of unique video views lasting more than three seconds. A unique view is a unique device-user-browser combination.
Unique Visits—Number of unique visits. A unique visit is a unique device-user-browser combination.
Video Average View Duration—Average time visitors spent viewing videos. If one visitor viewed a video for 5 minutes, and another visitor viewed a different video for 10 minutes, the video average view time is 7.5 minutes.
Video Impressions—Number of times videos were successfully loaded in a player on a page or device.
Video Starts—Number of times videos began playback.
Video Views—Number of times video playbacks lasted at least three seconds.
Video Watch Time—Time visitors spent watching videos.
Visits—Number of times visitors requested items, including those that did not load successfully in their browser or device.

Aggregate

Key by which Brightspot groups the data.

All—No grouping.
By Content—Grouping by individual items.
By Content Type—Grouping by content type.

Grouping is not available for some series.

Period

Date range included in the report. For more information about this field, see Understanding time intervals for analytics.

Supplier—Traffic Source settings

Field Description

Field	Description
Channels	Avenue by which visitor arrived to your site. Direct—Visitor typed a URL in the browser. Email—Visitor clicked a link in an email. Links from email channels are expected to use request parameter `ch` to be recognized, such as `http://www.perfectsensedigital.com/?ch=email` Referral—Visitor arrived via a link from another site. Search—Visitor arrived via a search engine. Brightspot tracks the Google, Bing, and Yahoo search engines by default. You can override the default search engines; for details, see Configuring analytics in Brightspot. Social—Visitor arrived from a social network. Brightspot tracks the Twitter, Facebook, LinkedIn, and YouTube social networks by default. You can override the default social networks; for details, see Configuring analytics in Brightspot.
Period	Date range included in the report. For more information about this field, see Understanding time intervals for analytics.

Channels

Avenue by which visitor arrived to your site.

Direct—Visitor typed a URL in the browser.
Email—Visitor clicked a link in an email. Links from email channels are expected to use request parameter ch to be recognized, such as http://www.perfectsensedigital.com/?ch=email
Referral—Visitor arrived via a link from another site.
Search—Visitor arrived via a search engine. Brightspot tracks the Google, Bing, and Yahoo search engines by default. You can override the default search engines; for details, see Configuring analytics in Brightspot.
Social—Visitor arrived from a social network. Brightspot tracks the Twitter, Facebook, LinkedIn, and YouTube social networks by default. You can override the default social networks; for details, see Configuring analytics in Brightspot.

Period Date range included in the report. For more information about this field, see Understanding time intervals for analytics.

Viewing site-level analytics

To view site-level analytics:

In your dashboard, and scroll to the required widget.

If your dashboard does not have the analytics widget you require, ask your Brightspot administrator to create the widget, or create one yourself in a custom dashboard. For details, see One-off dashboard.

Understanding time intervals for analytics

One of the settings you can configure for accumulating analytics is the time interval.

Past Days, Past Hours, Past Months, and Past Years—Use one of these options to accumulate analytics over a unit of time that you specify.
Set Day, Set Month, Set Week, and Past Years—Use one of these options to accumulate analytics for a specific unit of time.

Referring to the previous illustration, Brightspot accumulates analytics for the past 30 days using a clock in the eastern United States (UTC − 4 or 5 hours, depending on daylight savings or standard time).

Latest and earliest times in a reporting period

Brightspot applies the following logic to determine the latest and earliest times in a reporting period:

Capture the current time.
Compute the latest time in the interval by rounding down the current time to the requested unit.
Compute the earliest time in the interval by subtracting the number of units (less one) from the latest time.

The following table provides examples for determining the reporting period for hours, days, months, and years.

If you want analytics for the past…	and the current time is…	Latest time in reporting interval	Earliest time in reporting interval
Seven hours	August 15, 2019, 8:15 AM	August 15, 2019, 8:00 AM	August 15, 2019, 1:00 AM
Seven days	August 15, 2019, 8:15 AM	August 15, 2019, 12:00 AM	August 8 2019, 12:00 AM
Seven months	August 15, 2019, 8:15 AM	August 1, 2019, 12:00 AM	January 1, 2019, 12:00 AM
Seven years	August 15, 2019, 8:15 AM	January 1, 2019, 12:00 AM	January 1, 2012, 12:00 AM

The following diagram illustrates the reporting interval for a seven-day report. The request was made during the day, and Brightspot accumulates data starting from the previous complete day for a total of seven days.

Adjusting for time zones in reporting periods

The times in the previous table are server times—the time on the Brightspot server. If your Brightspot server is in New York, then the server’s clock is most likely running on Eastern Standard Time or Eastern Daylight Time. (You can determine your server’s time zone by clicking menu > Sites & Settings > Global > Front-End > Time Zone.)

Suppose one of your sites addresses a market in London (Western European Time) and your Brightspot server is in New York (Eastern Standard Time). In this scenario, Brightspot accumulates the analytics after adjusting the counts for the five-hour difference.

In the previous illustration, Brightspot adjusts the intervals forward by five hours (using the purple intervals), and then accumulates the analytics.